Of course, when I saw when there was no impact on me, because I was a child and I did not have any aquisitive power.
But I have grown old, and I still remember at least the brand, do when they give me a choice on what to drink, I will 99 percent of times choose Smirnoff wodka. What I want to remark here is that advertisement has a big impact on consumer decision.
Even after years.
But of course it should be backed up with good quality.